Call Us: +44 (0) 203 005 2505

4 Reasons Amazon Drones Aren’t Imminent

Given recent media coverage of Amazon CEO Jeff Bezos’ claim of drones by 2017, David Axe explains why they’re not coming “Batteries Not Included”-esque, hovering to our doors anytime soon. – Leo, Dec 4th 2013


With the media coverage of Jeff B   This weekend Amazon Chief Executive Officer Jeff Bezos told 60 Minutes that he wants small unmanned aerial vehicles — Amazon Drones — to speed packages to online shoppers as early as 2017, cutting delivery times to as quick as 30 minutes. It’s a bold, imaginative plan — one that could propel a host of technological and legal advancements. It’s also really, really difficult to pull off. What follows are just four of the reasons Bezos’ Amazon delivery-drones might not get off the ground.

1)  Drone delivery flights are illegal, at present. Among other prohibitions, the Federal Aviation Administration bans drone flights over 400 feet altitude and near airports and populated areas. Bezos’ plan is for the robots to take off from fulfillment centers near big cities. They might be able to stay below 400 feet and avoid airports. But exactly how can a drone deliver a package to a populated area without flying over … a populated area? More important, the FAA currently bans all commercial uses of drones. Simply stated, you’re not allowed to make money off them — which is exactly what Bezos aims to do. The good news for Amazon is that Congress has required the FAA to loosen its drone restrictions. The agency has said it will roll out new rules in mid-2014. “That will really be first time anyone can fly an unmanned aerial system for hire,” says Ben Gielow, general counsel for the Association of Unmanned Vehicle Systems International, a drone trade group. “But looser laws are only a first step,” Gielow adds. “The regulations that govern operator certification, airframer certification, how maintenance is done, how the communications links work and all that stuff all need to be worked out.”

2) Drones are expensive. Bezos showed 60 Minutes some prototype delivery drones. They’re “octocopters,” named for their eight helicopter-like rotors. Octocopters and their four-rotor cousins called “quadcopters” are among the most popular unmanned vehicles in use among universities, corporate laboratories and non-military government agencies. But they’re not cheap. A high-performance drone — one capable of long-range flight at high speed while also carrying several pounds worth of packages — can set you back $50,000. Middling models are around $3,000. Budget drones such as the $300 AR Parrot are notoriously flimsy and unreliable — and lack the horsepower to haul more than a few ounces of payload. Based on my rough calculations, a FedEx driver and his truck cost $40,000 a year to acquire and operate — including the truck’s purchase price spread over a decade of use. A typical driver can deliver 75 packages a day. It would take at least six drones costing $300,000 to do the same amount of work, assuming the robots always work perfectly. The drones would have to fly 12 hour-long, round-trip deliveries five days a week for eight years in order to be even a dollar cheaper than a human driver. Eight years is a long time for a tiny, complex machine prone to crashes and malfunctions. The bottom line is that people are probably cheaper.

3) Drones are dumb. People can read maps, follow directions, navigate lawns and foot paths, step over shrubs, squeeze onto cluttered porches, read house numbers and ring doorbells to let customers know their packages have arrived. By contrast, even the most sophisticated flying robots lack the ability to read numbers and dodge obstacles such as wires and birds. There’s no way they can ring your doorbell. The best today’s octocopters can manage is to follow GPS coordinates to the approximate location of your house, accurate to within a few yards. But the machine will have no way of knowing where on your house the front door is — to say nothing of finding the doorbell. “In order to do things useful for people, the robot has to know its environment,” said Stefanie Tellex, a roboticist at the Massachusetts Institute of Technology. Tellex and other researchers are hard at work on smarter drones. By equipping the robots with laser sensors and large databases of known objects, they hope drones can quickly deduce the layouts of new buildings and landscapes and maybe pinpoint the door. But the technology is not very far advanced — and might not even be ready in the five years before Bezos wants to launch drone delivery.

4) People distrust drones. Many of the world’s most sophisticated flying robots are in the military’s possession. They fly high over foreign battlefields, spying on suspected insurgents and terrorists and even attacking them with missiles and bombs. In the United States, the Department of Homeland Security is a major drone user. The use of flying robots in warfare and surveillance has instilled a deep suspicion of drones in most people. This year the small town of Deer Trail, Colorado, even tried to make it legal for residents to shoot down any drone they saw overhead — a move that elicited a stern rebuke from the FAA. But the good people of Deer Trail aren’t entirely off base. The National Security Agency is known to collect data on Americans’ Internet activity and phone conversations, either by cooperating with telecommunications companies or by secretly slipping spy software into private and corporate networks. Could federal agencies resist the temptation to hijack Amazon’s fleet of drones as they zip back and forth over much of the American population? And do people want 30-minute delivery so badly that they’re willing to risk it?

Comments are closed.